They have a pretty good selection of beads. I like the fact that they have lots of individual beads and items that can be purchased, unlike most of the other bead stores in the area where you can only buy in bulk. They also have a great selection of Swarovski crystals. And the staff is extremely knowledgeable, helpful, and friendly. There has been a few times I needed help in designing a piece and they were more than happy to assist. The Bead Shoppe I would have to say is my favorite bead store in the Sacramento area.