In terms of the wedding circuit I've been traveling this summer (8 weddings in 3 months), BCBG has saved me a lot of time, stress and ultimately, money. After checking out the merchandise and Barney's, Bloomingdales, Bergdorf's and what felt like every store that began with a B in New York City, I stumbled into BCBG where I'd actually had some dress shopping luck in the past. With four floors of beautiful dresses to choose from (at the Madison location) and a friendly staff to assist me, in an hour and a half, I tried on over 30 dresses, liked about 10 of them, loved about 5 of them and bought 3. I am not a big shopper. For me to leave a store with a bag full of dresses is not an image my friends would even believe when I reported my shopping binge the next day. But it's true- BCBG outfitted me for what's so far turned out to be a highly enjoyable summer of weddings. With four more weddings already lined up for NEXT summer, I'll definitely be back next June- if not before then!