This was a frequent shopping stop of mine, when I was a student at Berkeley. The carried a good selection of women's clothing, at fair prices. They had a lot of trendy stuff, and some more classic pieces. Plus they carried bras and panties in the very back. And for tightwads, the back also has a ton of racks full of clearance clothing. They also carry a small selection of men's clothes.
Upstairs was a floor dedicated entirely to shoes. They carried a lot of fun styles, and also had a clearance rack for those tightwads again.
The store also housed a Clinique counter, so you could pick up your beauty needs there, too. And right in front of the Clinique counter was a good selection of bags, purses, and backpacks.
One the far left-hand side of the store was an area full of Cal merchandise -- mostly clothing. They had a good selection of Cal stuff for all ages and genders.