The couple that opened this store did so after they had their first child and discovered that the local selection of baby items was very scarce. They did not like having to order things on the internet or driving up to chicago to make purchases. This store has a lot of strenghts - excellent customer service, good selection (everything from cribs dressers, rockers, stroller, highchairs, toys, bedding, ect.(, and knowledgabel staff. They also provide gift registry services. They continue to expand and I am happy to support this business.