I had visited Babies R Us plenty of times to buy shower gifts before I was ever pregnant. The first time I walked in to the store after I learned of my pregnancy, I was completely overwhelmed. The store is the size of a football field and has rows and rows of items like strollers, car seats, highchairs, etc. How in the world would I ever know what to register for. Now in hindsight, I am so glad to have had so many choices. Yes, there are a lot of options but I have found I enjoy having the options. The pricing is fairly competitive as well. It's not as inexpensive as some of the other chain stores but I'd say the pricing is pretty fair. I've been to some smaller stores where the prices are outrageous. The nice thing about Babies R Us is that everything you need is in one location and that's important when you're pregnant and don't have a lot of time to run around.