In the NYU/New School district of copy shops and paper specialty stores like Kate's Paperie, Arthur's fits in nicely between traditional printer and paper-themed gift shop. They have an open, expansive browsing floor, filled with gift items, journals, frames, children's books, etc. but there is also a nice selection of art supplies and cards in the back. They also offer a full range of offset printing services and do custom framing and invitations. A nice alternative to Kate's, which has gotten pricey and stuffy.