Though it's a tiny place, its four shelves are crammed practically floor to ceiling with beauty supplies and over-the-counter meds and the like. The selection is comparable to Duane Reade or CVS, but it just feels a lot better to me shopping at a mom-and-pop style operation.
My girlfriend has also taken to getting all her prescriptions filled there (I would too, but I have no health insurance...so...). They're very accomodating; once she left town forgetting she'd placed a prescription for filling; she had to have it filled elsewhere and they gave her zero hassle about already having filled it. Though of course, keep in mind that they DO have to buy these meds when you place an order, so go easy on the family and don't be a perpetual canceller.
They have a good array of products on the shelves - including Burt's Bees and miscellaneous organic, eco-friendly, and/or higher-end products.
It's a much shorter walk if you live around 7th ave and 11th street than CVS or Duane Reade, and they're much more knowledgeable and friendly than your average chain store clerk. So, give it a look before you head down the hill to the chain stores. Also, their prices tend to be pretty darn good on everything I've bought.