I used to mount tires as a teen, needless to say, I know a thing or two about tires. I used to buy my tires from Discount Tire Center, but now buy all my tires from this chain. I've since bought my last 4 pairs of tires from this store. Though, admittedly, these guys charge about 5% more than their inferior competitor, Discount Tire Center, the advantage is that Discount Tire/America's Tire actually knows how to balance a tire properly. They are trained in the practice of counter balancing, something other companies lack. DO NOT confuse this company, Discount Tire/America's Tire, with that other company run by incompetent staff, Discount Tire "Center". The word "Center" at the end of their name, and the presence of the color purple in their company logo should serve as a warning. This competitor does not properly balance customer's tires, making their slightly lower price, a poor sacrifice.