The appeal of A Plus Video is not its wide selection, its well-stocked new releases, its broad isles, or its well-lit displays. A Plus Video has none of these things. Instead, A Plus has what the larger chain stores have lost. It has heart. From the moment you enter, Mario the owner will go out of his way to ensure you find a good film. True, the limited selection and the preponderance of older VHS titles limits your options, but the personal attention is welcome in this time of corporate dominance. At A Plus Video, a late fee is not a matter for a class-action law suit but something to be worked out between friends. If you live in uptown Dallas, try A Plus Video on Lemmon Ave.